A Social Media Marketing Agency
We’ll analyze your audience and develop a strategy to engage them through effective social media advertising. At Brighter Advertising, you control your ad spend—no cuts from us—so you can allocate your budget as you see fit. This flexibility helps you make the best decisions for your social media marketing goals. We focus on optimizing your return on ad spend, whether for SaaS, Healthcare, Manufacturing, Education, ECommerce, B2C, or B2B, ensuring you get the most engagement for every dollar. We’ll help you choose the right platforms and capture your audience’s attention.
How Social Media Advertising Can Help Your Business
When you hire Brighter Advertising for social media advertising services, you get a comprehensive approach that integrates both organic and paid social media strategies. Each plan is tailored to your business, ensuring low ad spend while maximizing engagement. Whether it's Facebook, LinkedIn, Instagram, Twitter, YouTube, TikTok, Pinterest, or beyond – if your audience is there, we'll connect with them.
If your audience is on these platforms, Brighter Advertising will reach them.
We also stay ahead of social media trends and new advertising features. For example, we helped one client advertise on Quora just a week after the platform introduced ads. Whether your target is a consumer at home or a CFO at their desk, we have the B2C and B2B expertise to drive sales through conversation.
49%
of internet users say they are likely to purchase from brands they see advertised on social media
72%
of B2B marketers using paid marketing channels online leverage social media as a key marketing medium
$262.5B
spent on social media advertising per user in 2022
$173B
projected total social media ad spending in 2022
Our Social Media Advertising Service Platforms:
- Meta advertising services (Facebook, Instagram)
- LinkedIn advertising services
- Twitter advertising services
- YouTube advertising services
- TikTok advertising services
- Pinterest advertising services
What Can You Expect From Your Free Social Media Advertising Audit?
Brighter Advertising offers a thorough, no-obligation 7-step process to determine if we’re the right social media marketing partner for you – and if you're the right fit for us!
We provide tailored, in-depth digital advertising audits to reveal the growth potential of your business using our comprehensive social media advertising services.
When you request a free social media advertising audit from Brighter Advertising, you can expect:
- A review of your active social media campaigns by a certified digital advertising strategist
- Actionable insights to address performance issues holding back your campaigns
- Analysis of your current traffic volume and identification of untapped opportunities
- A competitor review to assess your standing in the market
- Identification of growth opportunities across 5 key areas
Our Social Media Advertising Services Process
Comprehensive Social Media Marketing Account Management
Brighter Advertising will fully manage your social media advertising campaigns, starting with the best platforms for your target audience and creating a custom strategy. Whether starting from scratch or optimizing your existing accounts, our team will adjust as needed to maximize results.
Social Media Ad Creation & Testing
Once your audience is defined, we’ll test various messaging to determine which social media ads resonate most with them. We’ll craft engaging ad copy and design creative tests to continually refine performance. At Brighter Advertising, we leave no room for stagnation, leveraging every piece of data to enhance your campaigns with each insight gained.
Conversion-Centric Social Media Advertising Services
We optimize your social media advertising campaigns by testing offers, audiences, ads, and landing pages designed for lead generation. Don’t settle for average results—there are always new tests to run, features to explore, and clients to connect with.
Updates & Reporting
While you retain full access to any social media accounts we manage or set up for you, our communication goes beyond that. You’ll receive detailed, easy-to-understand social media advertising reports and transparent updates on a weekly basis. Along with scheduled calls, we encourage regular communication to ensure alignment at every step.
The Latest Social Media Advertising Techniques
Don’t settle for basic boosted posts. Social media platforms are constantly evolving, and new ones emerge regularly. At Brighter Advertising, we continuously test the latest offerings to provide cutting-edge techniques to our clients—well before their competitors catch on. We never stop learning, ensuring our clients stay ahead in the competitive social media landscape.
Social Media Marketing Audience Testing
Audience segmentation and testing are the backbone of any successful social media advertising campaign. With access to vast amounts of data, we help you reach your ideal clients. Brighter Advertising’s customized program shows you how to analyze and use that data to maximize client engagement.
